Adapting Organisational Cultures in Practice – Guest Lecture by Gábor Békefi
The Keleti Károly Faculty of Business and Management at Óbuda University is pleased to invite students to an insightful guest lecture entitled “Adapting Organisational Cultures in Practice”, delivered by Gábor Békefi, Strategy and Leadership Consultant, on 5 November 2026.
Organisational culture plays a fundamental role in shaping business performance, leadership effectiveness, and long-term corporate success. But what makes an organisational culture truly effective? Is corporate strategy more important than organisational culture? And how can leaders create an environment that supports high-performing teams and sustainable business growth?
Drawing on more than 26 years of CEO experience in international FMCG organisations across Central and Eastern Europe, Gábor Békefi will share his professional insights, real-world success stories, and lessons learned throughout his leadership career.
The lecture will explore the relationship between corporate strategy and organisational culture, the role of leadership in shaping organisational values, and the practical approaches that contribute to building successful organisations. Through examples from his extensive international experience, participants will gain a deeper understanding of how an aligned organisational culture can positively influence business performance.
The event offers students a valuable opportunity to connect theoretical knowledge with real-world business practices and gain insights from an experienced international business leader.
Event details:
- Title: Adapting Organisational Cultures in Practice
- Speaker: Gábor Békefi – Strategy and Leadership Consultant
- Date: 5 November 2026
- Time: 9:00 AM
- Venue: TA.204
All interested students are warmly encouraged to attend this informative and professionally enriching guest lecture.
Career Opportunities for Students – Join the Kyndryl Early Career Program!
Gain valuable professional experience at an international company while still at university! The Kyndryl Early Career Program launches in October 2026, offering two exciting career opportunities for motivated students and recent graduates looking to take their first steps into the professional world.
The program provides participants with the opportunity to gain insight into the operations of a global company, work in a real business environment, and develop their professional knowledge and practical skills with the support of experienced professionals.
Two Positions, Two Career Paths
Kyndryl is currently offering career opportunities in the following areas:
1. Kyndryl Early Careers Program – IT Systems Operations Graduate
This position offers an excellent opportunity for individuals interested in IT systems operations, infrastructure management, and developing their technical expertise in an international environment.
Location: Budapest, Hungary
More Information and Apply Here
2. Kyndryl Early Career Program – Systems Administration
This opportunity is designed for students and recent graduates interested in IT systems administration and related technologies who are eager to gain hands-on experience and develop their professional skills.
Location: Székesfehérvár, Hungary
More Information and Apply Here
When Does the Program Start?
The program is scheduled to begin in October 2026. However, in certain cases, joining during November may also be possible, providing additional flexibility for applicants.
Take the First Step Towards Your Career!
If you are looking to build a strong foundation for your professional future, gain experience in an international environment, and develop valuable skills that will help you stand out in the job market, the Kyndryl Early Career Program could be the perfect opportunity for you.
Interested students and recent graduates are encouraged to explore the available positions and submit their applications as soon as possible.
For further details, eligibility requirements, and application instructions, please visit the links provided above.
Marketing management in international practice
What makes a global brand truly relevant in a local market? How can understanding consumers, their culture, habits and everyday realities contribute to successful marketing decisions?
On October 8, 2026, the Keleti Károly Faculty of Business and Management of Óbuda University welcomes Sara Palcso, National Trade Marketing Manager at HEINEKEN, for a guest lecture entitled “Global Brands. Local Realities.”
During the lecture, participants will gain practical insights into marketing management in an international business environment and discover how global strategies can be successfully adapted to local markets. Drawing on her professional experience, Sara Palcso will explore how a deeper understanding of consumers and their cultural and everyday realities can be transformed into relevant brands and sustainable, profitable growth.
The event provides an excellent opportunity for students to complement their academic knowledge with real-world industry experience and learn directly from an experienced marketing professional working for one of the world’s leading international brands.
Event details
Date: October 8, 2026
Time: 9:00 AM
Venue: TA.204
Guest speaker: Sara Palcso, National Trade Marketing Manager, HEINEKEN
Everyone interested in marketing, international brands, consumer behaviour and real-world business practice is warmly welcome to attend the lecture.
Digital Marketing in Practice – Discover What Really Happens Behind the Social Media Algorithms!
How does an algorithm decide what appears in your feed? Is META really “spying” on us? How does shadow banning actually work? And is there a proven formula for creating successful social media content?
As part of the Digital Marketing in Practice course, Attila Vigh, Founder and Managing Director of Montwerk Media, will join us for two exciting sessions packed with practical insights and real-world examples.
SESSION 1:
9:50–11:20 | Understanding Social Media
Explore how social media algorithms and online advertising systems work and why we see certain content in our feeds. The session will also tackle common myths and questions around shadow banning, organic reach and paid advertising.
SESSION 2:
11:40–13:10 | How to Be Successful on Social Media
What makes social media content successful? How long should your captions be? Do hashtags still matter? How can you create effective video hooks? And most importantly, is there really a universal formula for success?
About the speaker:
Attila Vigh previously worked as a marketing leader at the Hungarian offices of Microsoft and Samsung. Ten years ago, he founded his own marketing agency, Montwerk Media. The agency has recently worked on campaigns for brands and events including LG, Starbucks, Strand Festival and Budapest Comic Con.
Date and time: 25 September 2026 – 9:50-11:20 and 11:40-13:20
Location: TG. 205
If you want to understand what really happens behind social media algorithms and learn how to create more effective content, don’t miss these sessions!
Graduation Ceremony July 2026
Dear Graduate Students,
Congratulations on your successful final exam!
We would like to inform you that the Keleti Károly Faculty of Business and Management Graduation Ceremony will be held on Friday, July 10, 2026, in Room F17 (“G” Building) of the Tavaszmező Street campus at 10:00 a.m.
Please use the form below to indicate your intention to attend (even if you do not wish to attend the ceremony)!
Participation in the event is by advance registration only. You have until midnight on June 30, 2026 to submit your declaration, after which the system will close and no further registrations will be accepted.
Registration here
Graduation Ceremony Held at Our Faculty
The Keleti Károly Faculty of Business and Management held its graduation ceremony on Friday, 10 July 2026, in two separate sessions. During the ceremonies, a total of 156 graduates received their diplomas, marking the well-deserved culmination of their perseverance and hard work.
The graduating students, their families and the invited guests were welcomed by Dr Gyula Szigeti, Vice-Rector for Scientific Coordination, and Prof. Dr Mónika Garai-Fodor, Dean of our Faculty.
In her ceremonial address, the Dean encouraged the new graduates with the following words:
“Have the courage to make mistakes, because mistakes provide some of the most valuable opportunities to learn, and have the courage to explore new paths. Remain curious and compassionate, preserve the joy of learning, and never forget that true success is measured not only by what you achieve, but also by the kind of person you become along the way.”
Following the presentation of the diplomas, students who had achieved outstanding academic results and defended their theses to an exceptional standard received certificates of recognition from the Keleti Károly Faculty of Business and Management, presented by the Dean.
The graduates then took their ceremonial oath. Following the farewell speeches delivered by students, Márton Rónai, President of the Student Union, also congratulated the graduates.
A total of 215 students completed their studies at our Faculty in the spring semester of the 2025/2026 academic year: 58 students graduated from higher education vocational training programmes, 97 from bachelor’s programmes and 60 from master’s programmes.
We warmly congratulate all our graduates and wish them every success, happiness and professional fulfilment in the future!
NATIONAL HIGHER EDUCATION SCHOLARSHIP
Final Exam and Thesis Defense Information Session
26 May 2026, 15.00 (CET)
We are pleased to invite all students to this semester’s Final Exam and Thesis Defense Information Session.
During the session, we will provide detailed guidance on:
- Final exam procedures and expectations
- Thesis defense requirements and evaluation criteria
- Important deadlines and administrative responsibilities
- Presentation structure and preparation tips
- Submission and documentation guidelines
Students are encouraged to ask questions during the session, and we will ensure that all essential information is explained and clarified.
The session will be online via Teams.
Please join to the meeting with this link:
https://teams.microsoft.com/meet/389869307613488?p=CoIOPj1snTGjYHVzdE
International Alumni Career Forum: How to Navigate the Hungarian Job Market?
This event is primarily intended for students who are considering staying in Hungary after completing their studies, whether for the short term or long term. It is especially relevant for those who are interested in building their careers, gaining professional experience, and integrating into the Hungarian workforce.
For any queries, please contact Dr. Zsuzsanna Balázs at balazs.zsuzsanna@kgk.uni-obuda.hu
Thesis and TDK (Scientific Students’ Conference) Information Session
6 March 2026 (Friday), 15:30
We are pleased to invite all students to this semester’s English-language Thesis and TDK Information Session.
During the session, we will provide detailed guidance on:
- Thesis requirements and expectations
- The TDK (Scientific Students’ Conference) process
- Important deadlines and administrative steps
- Topic selection and supervisor consultation
- Formatting and submission guidelines
This is an excellent opportunity to receive clear and comprehensive information about both the thesis and TDK process.
Students are encouraged to ask questions during the session and we will make sure that all essential information is shared and clarified.
Join the meeting via Microsoft Teams using the link below:
