Commerce and Marketing

Effective date: 2022/2023 academic year

1. Name of the course

a) In English: Commerce and Marketing
b) In Hungarian: kereskedelem és marketing alapképzési szak

2. Educational level and qualification indicated in the degree

a) Qualification:
In English: Economist in Commerce and Marketing
In Hungarian: közgazdász kereskedelem és marketing alapképzési szakon

b) Educational level:
in English: bachelor (baccalaureus, bachelor, abbreviated: BSc)
in Hungarian: alap- (baccalaureus, bachelor, rövidítve: BSc-) fokozat

3. Field of training

Economic sciences

4. Objectives of the course

The aim of the course is to train economic professionals with commercial and marketing expertise and skills, economic and business knowledge. They are suitable for demand-driven supply and sales of various products and services, and for organizing and managing the commercial activities of small and medium-sized enterprises. They are prepared to continue their studies in master course.

5. Training methods and duration of the training

7 semesters, 2100 contact hours

6. Main areas of the training

Knowledge of economics, methodology and business79 credits
Knowledge of Social Sciences12 credits
Commerce and Marketing Professional Knowledge48 credits
Knowlegde of chosen specialization
– Digital Marketingcommunication speacialisation
– Projectmanagement and B2B Marketing
28 credits
Optional Courses12 credits
Thesis10 credits
Internship (professional) practice20 credits
Total credits to be obtained210 credits

7. Internship (professional) practice

Doing professional practice is a criterion of the training’s last semester. The duration of the internship is at least 12 weeks.

8. Physical Education

Completion of PE subjects is a criterion of full-time course, which are scheduled in the 2nd and 3rd semesters, 2 hours/week.

9. Means of valuation

a) midterm mark (m): grade acquired during the semester based on assessments in academic and practical subjects
b) exam mark (e): in which case the grade can be given either by the result of the exam itself or by the combination of the exam’s result and the performance during the semester. In the latter case the grade is determined at least 50% by the exam’s result and not more than 50% of the assessments during the semester.
c) final exam (fe)

10. Conditions of admission for the final exam

a) fulfilling the requirements of the curriculum;
b) thesis accepted by the reviewer;
c) completion of PE subjects;
d) completion of the required internship (professional) practice.
The pre-degree certificate (absolutorium) is issued to a student who has met the course and examination requirements specified in the curriculum, has completed the required professional practice – with the exception of preparing the thesis – and obtained the required credits.
The student can be admitted to the final exam only after obtaining the pre-degree certification (absolutorium).
The final exam may be taken during the examination period after the absolutorium, or within two years after the student status has ended in any exam periods obeying the regulations of the actual period. After the fifth year of the termination of the student status the final exam cannot be obtained.

11. Phases of the final exam

The final exam comprises of the defence of the thesis and oral exams specified in the curriculum (with preparation times at least 30 minutes per exam), which have to be taken on the same day. The student has to be able to prove the preparedness to use the knowledge obtained during the studies.
The complex exam contains the following subjects: Trade Economics, Foreign Trades Techniques, Marketing management, Marketing communication.

12. Result of the final exam

The overall result of the final examination (FE) is based on the average of the grade obtained for the thesis (Th) and that attained by the oral exam on the subjects (S1..Sm) of the final exam:
FE = (Th + S1+S2+…+Sm)/(1+m).

13. Conditions of issuing a diploma (degree certificate)

Successful final exam

14. Validation

The present document applies from September 2022 and should be used in a phasing-out system.

15. Resources and documents of the curriculum

a) 18/2016. (VIII.5.) Ministry of Human Resources directive (as of October 17, 2016): 14. Business Development MSc specialization (in Hungarian)
b) Obuda University Study and Examination Regulations (Based on the Hungarian version of 21 March 2021 version 14.)

16. Curriculum

Semester when you have started your studies at our faculty
2022/2023 (“E” tanterv/Curriculum “E”)Full Time Course
2023/2024 (“F tanterv”)Full-Time