How does an algorithm decide what appears in your feed? Is META really “spying” on us? How does shadow banning actually work? And is there a proven formula for creating successful social media content?

As part of the Digital Marketing in Practice course, Attila Vigh, Founder and Managing Director of Montwerk Media, will join us for two exciting sessions packed with practical insights and real-world examples.

SESSION 1:

9:50–11:20 | Understanding Social Media

Explore how social media algorithms and online advertising systems work and why we see certain content in our feeds. The session will also tackle common myths and questions around shadow banning, organic reach and paid advertising.

SESSION 2:

11:40–13:10 | How to Be Successful on Social Media

What makes social media content successful? How long should your captions be? Do hashtags still matter? How can you create effective video hooks? And most importantly, is there really a universal formula for success?

About the speaker:

Attila Vigh previously worked as a marketing leader at the Hungarian offices of Microsoft and Samsung. Ten years ago, he founded his own marketing agency, Montwerk Media. The agency has recently worked on campaigns for brands and events including LG, Starbucks, Strand Festival and Budapest Comic Con.

Date and time: 25 September 2026 – 9:50-11:20 and 11:40-13:20

Location: TG. 205

If you want to understand what really happens behind social media algorithms and learn how to create more effective content, don’t miss these sessions!