The Keleti Károly Faculty of Business and Management at Óbuda University is pleased to invite students to an insightful guest lecture entitled “Adapting Organisational Cultures in Practice”, delivered by Gábor Békefi, Strategy and Leadership Consultant, on 5 November 2026.

Organisational culture plays a fundamental role in shaping business performance, leadership effectiveness, and long-term corporate success. But what makes an organisational culture truly effective? Is corporate strategy more important than organisational culture? And how can leaders create an environment that supports high-performing teams and sustainable business growth?

Drawing on more than 26 years of CEO experience in international FMCG organisations across Central and Eastern Europe, Gábor Békefi will share his professional insights, real-world success stories, and lessons learned throughout his leadership career.

The lecture will explore the relationship between corporate strategy and organisational culture, the role of leadership in shaping organisational values, and the practical approaches that contribute to building successful organisations. Through examples from his extensive international experience, participants will gain a deeper understanding of how an aligned organisational culture can positively influence business performance.

The event offers students a valuable opportunity to connect theoretical knowledge with real-world business practices and gain insights from an experienced international business leader.

Event details:

  • Title: Adapting Organisational Cultures in Practice
  • Speaker: Gábor Békefi – Strategy and Leadership Consultant
  • Date: 5 November 2026
  • Time: 9:00 AM
  • Venue: TA.204

All interested students are warmly encouraged to attend this informative and professionally enriching guest lecture.