15th International Week Brochure

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15th International Week Brochure

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Jacques Bazen

Jacques Bazen

Senior lecturer entrepreneurship & international economics Industrial
Engineering & Management, Saxion University of applied sciences
Enschede, The Netherlands

The energetic retrofitting of existing houses towards energy neutrality

The Glasgow climate summit from a few weeks ago has again confirmed the goals of climate policy worldwide, to limit global warming to 1.5 degrees. However, a lot of things must be done to reach this goal. Among others, a serious effort must be made to energetically retrofit the existing housing stock towards net zero, to reduce the energy consumption of households very significantly. The problem with retrofitting is that currently the speed with which these can be done is too low and the costs are too high. A strong effort must be made to industrialize the process: but given the fact that almost every house is different, there is a lot of trouble in reaching economies of scale to reduce the costs significantly. To tackle this problems, the project INDU-ZERO was established to redesign the entire industrial process toward an Industry 4.0 process. In the lecture will be discussed how this could be achieved. Please find some additional information here: https://www.youtube.com/watch?v=n8gHCgvBJT0


Marja-Liisa Kaakko

Marja-Liisa Kaakko

marja-liisa.kaakko (at) centria.fi
Head of Department/Industrial Management, Senior Lecturer, M.Sc. (Econ.) Centria University of Applied Sciences, Ylivieska Campus. Marja-Liisa is teaching Management Accounting, Financial Analyses and Entrepreneurship.

Merja Vanha-aho

Merja Vanha-aho

Senior Lecturer in Financial Management, M.Sc. (Econ.)
Merja Vanha-aho is senior lecturer at Centria University of Applied Sciences. She is teaching Financial and Management Accounting, ERP systems, Corporate Financing and Taxation, Entrepreneurship.

Kaija Arhio

Kaija Arhio

kaija.arhio (at) centria.fi
Principal lecturer, Ph.D (econ.), Centria University of Applied Sciences, Ylivieska Campus. Kaija is teaching entrepreneurship and she works also at Centria Research and Development in projects focusing on entrepreneurship education.

Circular Economy Business Workshop

The Circular Economy changes companies. Companies change the world.
What is circular economy? Circular economy business models? You will be familiar with CE business and you learn to design your own CE business through creative teamwork. We use an innovative gamified approach. More info: https://circula.fi/en/

Developing Own Business Idea of 21st Century

Come and find your own future! What are business ideas of 21st century? What are the future working life skills needed? Based on megatrends and sustainable development goals you will develop 21st century ideas… This workshop is about finding and developing business ideas in teams, including a small scale business idea competition.

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Lect. Dr. Eng. Gavrilaș Simona

Lect. Dr. Eng. Gavrilaș Simona

Aurel Vlaicu University of Arad, Faculty of Food Engineering, Tourism and Environmental Protection

Inclusion of green approaches into different industrial and economic fields

The lecture will comprise a series of information related to recent innovative methodologies proposed or already used as alternatives for classical ones. The temes include knowledge from different areas of environmental engineering as a response to the current challenges.
The presentation will address four major items:
New industrial eco-friendly technologies and perspectives which are applied in different industries like food processing, active compounds extraction, membranes used for acids, and bio combustibles extraction.
Renewable resources valorization techniques refer to the geothermal, windmill, etc. energy production.
Wastes enhancement and the bioeconomy concept is focused on byproducts resulting from different industries return as raw materials into new technological fluxes;
Environmental protection perspectives of local communities consider their durable development based on carbon emission reduction, green buildings projection concept, and habitat assessment ecological integrated.

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Esmeralda Kadena

Esmeralda Kadëna, PhD Candidate

Assistant Professor
Keleti Faculty of Business and Management
Donát Bánki Faculty of Mechanical and Safety Engineering
Budapest, Hungary

Smartphones and Security: New Challenges in a Connected World / BLOCKCHAIN: Challenges and Opportunities

The first part of the lecture is about the rapid advancements in technology, the so-called “convenience” to control everything from smartphones vs. security risks.
Main points: General overview: the connected world; Defining smartphones (Security); Identifying security challenges and understanding the main threats; Understanding the weakest link in the security chain in the view of Technology Threat Avoidance Model; Theoretical and practical suggestions.
The second part focuses on Blockchain technology and its integration into Mobile Devices.
Main points: How does Blockchain work? Characteristics and Cryptocurrencies; Risks and Technical challenges; Integration into Mobile Devices; Impacts on users’ experience.

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Lourdes Cecilia Ruiz Salvador is a Ph.D.

Doctoral School on Safety and Security Sciences, Banki Faculty, Obuda University

Biometric Screenings: The Route to Occupational Safety and Health.

Biometric characteristics such as fingerprints, palmprints, iris, or face recognition have been used at organizations to identify an individual, grant access to physical or digital facilities, and control employees' time and attendance. Nowadays, employers recognize the importance of workers' health. For this reason, wellness programs are gaining popularity among enterprises. As part of these programs, other biometric traits such as height, weight, blood samples are acquired at biometric screening events. Their main objective is to promote healthy habits within the workforce via early prevention and timely interventions of diseases. This goes beyond the biometric screenings' health benefits that are broadly reported and analyzes the implication of the screenings over occupational safety and health.

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Hysen Muceku

Associate Professor at the European University of Tirana, Faculty of Economics, Business and Development (Department of Finance and Economics)

General overview on Audit (Internal & External), and Internal Control

The system of internal control, its role and function in the activities of the organization, as well as the two basic security services, those of external and internal audit.

The state of Internal Audit in Albanian Public Organizations

The functioning of internal audit in the public sector in Albania, the performance of these activities, reporting and implementation of recommendations by internal audit units.

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Krisdela Kaçani

Assistant Lecturer at the Economics and Finance Department at European University of Tirana

The Market Forces of Supply and Demand

The purpose of this lesson is to establish the model of supply and demand.

By the end of this lesson, students should understand:
what a competitive market is.
what determines the demand for a good in a competitive market.
what determines the supply of a good in a competitive market.
how supply and demand together set the price of a good and the quantity sold.
the key role of prices in allocating scarce resources in market economies.

Firms in Competitive Markets

The purpose of this lesson is to examine the behaviour of competitive firms—firms that do not
have market power.

By the end of this lesson, students should understand:
what characteristics make a market competitive.
how competitive firms decide how much output to produce.
how competitive firms decide when to shut down production temporarily.
how competitive firms decide whether to exit or enter a market.
how firm behaviour determines a market’s short-run and long-run supply curves.

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Liana Luminita Boca

Assistant professor
"1 Decembrie 1918" University of Alba Iulia,
Faculty of Exact Sciences and Engineering, Department of Informatics, Mathematics and Electronics

Computer System Architecture - Overview

A summary plan of the topics can be seen below.
Introduction in Computer System Architecture
The first personal computers and working with them
- DOS commands
- "Museum" applications - old game presentation
Assembly Language
o the structure of an assembly language program
 Data types
 Data initialization
o Types of instructions: - transfer instructions
o Arithmetic and logic instructions
o Examples

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Dr. Elisabeta Mihaela Ciortea

"1 Decembrie 1918" University of Alba Iulia

The Evolution of the Manufacturing System Between Old, Present and Future

A. Transport optimization in flexible cells
- Synthesis on the analysis of manufacturing systems
- Research on optimizing transport in flexible cells using transport algorithms
- Overview of the optimization of the transport process dedicated to manufacturing systems
- Considerations regarding the implementation of some solutions resulting from the research performed

B. Analysis of intelligent manufacturing systems, with cloud storage, IoT monitoring, and ensuring the maintenance of manufacturing systems in Industry 4.0
- Analysis Hierarchical Model for Discrete Event Systems
- Intelligent system of coordination and control for manufacturing
- Prototyping manufacturing in the cloud
- Manufacturing analysis with discrete events using IoT platform
- IoT analysis of manufacturing using Petri Nets
- Aspects regarding maintenance of the manufacturing system in Industry 4.0

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‪Begov Ungur Andreea

Associate Professor
"1 Decembrie 1918" University of Alba Iulia

The Introduction of Systematic Cadastre in Romania

At this moment, in Romania it is desired the introduction of the general cadastre and with it, the completion of specialized cadastres.
The implementation of the systematic cadastre is the entire responsibility of the Romanian State, through the National Agency for Cadastre and Real Estate Advertising.
The systematic registration works are carried out at the level of a cadastral sector or several cadastral sectors. The cadastral sectors are established by the OCPI together with the City Hall before to the start of the procurement procedure by the Acquirer.
The cadastral works are carried out in order to provide realistic and complete information about the real estate to the interested persons at all times and is finalizing with the registration in the Land book.
According to the Order 533/2016 regarding the approval of the Technical Specifications for the systematic cadastral works, in order to enroll the real estate in to the Land book, the systematic cadastre refers to:
- identification, measurement, description and registration of the real estate in the technical documents of the cadastre, their representation on cadastral plans and the storage of data in digital format;
- identification of owners and other holders of real estate for registration in the Land book;
- public display of the results obtained after the execution of the systematic cadastre works, the correction of the errors reported by the owners and the opening of a new Land book.

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Dr. Kreshnik Bello

Associate Professor
Department of Management and Marketing
Faculty of Economy, Business and Enterprise
European University of Tirana

Collecting Information and Forecasting Demand

Firms are adjusting the way they do business for more reasons than just the economy. Virtually every industry has been touched by dramatic shifts in the technological, demographic, social-cultural, natural, and political-legal environments. To provide context, insight, and inspiration for marketing decision making, companies must possess comprehensive, up-to-date information about macro trends, as well as about micro effects particular to their business. In this lecture, we consider how firms can develop processes to identify and track important macroenvironmental trends. We also outline how marketers can develop good sales forecasts.

Conducting Marketing Research

Good marketers need insights to help them interpret past performance as well as plan future activities. To make the best possible tactical decisions in the short run and strategic decisions in the long run, they need timely, accurate, and actionable information about consumers, competition, and their brands. Discovering a consumer insight and understanding its marketing implications can often lead to a successful product launch or spur the growth of a brand. In this lecture, we review the steps in the marketing research process. We also consider how marketers can develop effective metrics for measuring marketing productivity.

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Dr. Elona Shehu

Head of Department of Economics and Finance
European University of Tirana

Behavioral Finance and Decision Making; Gender Approach

Behavioral Finance is one of the most interesting areas of finance. Here the students will learn more about what drives their decisions based to their gender, self-confidence etc. The course will be focused only on a narrow but the most interesting part of the course which is related to behavioral foundations. One of the most common cases is “bias”. To explain this type of behaving in finance these concepts will be used:
Excessive optimism – Overconfidence
Confirmation bias
Illusion of control
Heuristics (Representativeness, Availability, Anchoring and Affect), and Framing Effects
They will also learn about Neuro-economics and Psychology of Investor behavior based on their gender.
Teaching Methodology The class will be interactive as it will be organized in questions based on their approach to finance and decision making, while the concepts are explained.
The second part of the class will be a discussion about a case study. The students will be given a case study to read about a CEO decision making, and they will be given a certain time to answer the questions. After that the questions will be discussed so that they will get the right approach of the case.
In the third part of the class the students will be given e form which aims to analyze investment decision making based on their gender. Afterwards there will be a discussion about the results of the questionnaire and what drives their investment attitude based on their gender.

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Ani Mbrica

European University of Tirana

What Is Organizational Behavior?

In this lesson, we will discuss the concept of organizational behavior. Identification of scientific disciplines that contribute to the field of behavior and the challenges and opportunities of managers in the application of concepts related to organizational behavior. One of the challenges that organization has to take in the account is enhancing employee well-being at work. Students here will have the opportunity to be informed about a research that is conducted in Albania concerning the work-life balance.

Attitudes and Satisfaction at Work

It seems that we keep attitudes to everything that surrounds us, to our leaders, our school, university, family or even ourselves. In this lecture we will analyze attitudes, their relation to behavior, and how the employee's satisfaction or dissatisfaction affects the workplace. Students here will have the opportunity to be informed about a research that is conducted in Albania concerning the impact of workplace spirituality on organizational commitment.

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Ina Keçi

Assistant Lecturer
Management and Marketing Department, European University of Tirana


Managing Human Resources Today

The “Introduction to HRM” advances the arguments that HR, as a product of company consolidation, globalization, technological advancement, and overall economic and social progress, now focuses on strategic initiatives like mergers and acquisitions, talent management, succession planning, industrial and labor relations as well as diversity and inclusion.

Job Analysis and Talent Management

Define talent management and why is important. Also, the analysis of “labor” from an economic point of view is elaborated. In economics, labor is a measure of the work done by human beings. Labor economics seeks to understand the functioning and dynamics of the markets for wage labor. Labor markets function through the interaction of workers and employers. Labor economics looks at the suppliers of labor services (workers), the demands of labor services (employers), and attempts to understand the resulting pattern of wages, employment, and income. Human resources planning is a process that identifies current and future human resources needs for an organization to achieve its goals. Human resources planning should serve as a link between human resources management and the overall strategic plan of an organization. Therefore, it is seen as a process in which an organization attempts to estimate the demand for labor and evaluate the size, nature and sources of supply which will be required to meet the demand.

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Grisejda Myslimi, MSc

Assistant Lecturer,
Department of Finance and Economics, Faculty of Economics and Information Technology.

The principles of Financial Accountig

Introduction to Financial Accountig

Describe the system of Financial Accounting, identify the users and uses of accounting information, the economic entity assumption, assets and liabilities, fixed assets and current assets, explain the basic Accounting equation

Financial Statements and T-Accounts

Balance sheet, Income statements, Owners Equity Statement, Cash Flow Statement, The content and purpose of each of the financial statement, Transactions and their effects in balance sheet, Double entries, Debits and Credits

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business analyst, application engineer, MBA
CERN - European Organization for Nuclear Research, Engineering Department, Asset and Maintenance Management Service, Meyrin, Switzerland

Modern asset and maintenance management in practice at CERN

CERN, the European Organization for Nuclear Research operates the Large Hadron Collider (LHC) the world's largest and most complex scientific instrument to study the basic constituents of matter - the fundamental particles. The about 700 surface buildings and 59km of tunnels are hosting millions of equipment requiring appropriate management from the specification until the proper disposal.

Following the introduction of the Organization and its special and legal-financial setting, the lecture will focus on concepts of asset lifecycle management of large scale infrastructures. The examples of state of the art approaches like geographical information system integration, big data, proactive spare part management, usage of mobile devices and Internet of Things (IoT) in preventive maintenance will showcase practical solutions already used at CERN.

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Prof. Dr. Ben Dippe

Deputy Dean of the Department of Mathematics,
Natural and Economic Sciences Professor for Business Studies,
Head of the Institute for Foreign Languages and Management
Responsible for start up and entrepreneurship programs at THU
Technische Hochshule Ulm

Leadership Theories and Influencing Skills – from theory to your very own behavioral practice.

Participants have a refreshed overview of major theoretical fields of successful leadership in organizations. Furthermore, they are able to reflect on their own repertoire in use and efficiency influencing as leaders. They know about alternatives and how to broaden their own arsenal of influencing techniques.
Participants know theoretical examples of four main theoretical areas of leadership research (trait theory, behavioral/contingency theories, motivation theory, role theory). Participants are acquainted with pros and cons of each field and their interaction. Students will reflect on the behavioral aspects of leadership and more specifically on influencing styles. A sample test of the I2-model of influencing will help them analyze their own influencing preference and its effectivity. Students know all seven styles of influencing according to this model and will know how to practice and broaden their way of influencing associates of their team.

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Kseniia Baimakova

Kseniia Baimakova

Senior lecturer
Saint-Petersburg State University of Aerospace Instrumentation
Saint-Petersburg, Russia

Doing business in Russia in post covid era

This lecture will show students the peculiarities of Russian business.
Some words about Russian Federation and stereotypes about country and its people will be given. There will be information about investment climate in Russia, different rankings, what you need to start business.
Also there will be information about relations between business and
government, ways of support, taxation. And of course, about problems of SME in Russia. Moreover, we will speak about pandemia and its influence on SME in Russia. We will speak also about technological
entrepreneurship which is very important for Russian economy nowadays.



Bistra Vassileva

University of Economics-Varna, Bulgaria

The Digital Transformation and the Marketing Challenges

Nowadays society is attending to a new and more fragmented informative model, in which the boundaries between contents, technology and business tend to fade away and where the platforms and algorithms organise hierarchically and distribute information using business models not really consolidated yet and organisation structures that are still needed to be checked. Understanding this ecosystem, which is turning even more complex every time, is fundamental if we want to respond to the digital challenges we are facing.
The aim of the lecture is to present the main challenges of digital transformation as well as to identify their implications to the digital and interactive marketing activities, including their legal and ethical aspects. It will be shown how technologies transform the marketing organisation and reshape the marketing activities of companies. The following topics will be discussed during the lecture:
How new media are transforming the traditional business into the business of creativity?
Which is the best approach to the media distribution and the corresponding business model in a situation of an intensive and constant information flow?
What kind of skills will we need in the future world of work (not only in the marketing field)?

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