Brochure

Jelenlegi hely

11th International Week Brochure

Martin Klepek

Martin Klepek

klepek[at]opf.slu.cz

Department of Business Economics and Management, Silesian University in Opava, Czech Republic
https://www.slu.cz/opf/cz/
Martin Klepek is a lecturer at the Department of Business and Management at Silesian university. His research interest is in social media, digital marketing and entrepreneurship. He teaches Principles of Marketing, E-marketing, Marketing Research and Trade Organisations. Apart from academia, he consults businesses and government organisations at a local and national level on marketing strategy and online campaigns.

Social media marketing
Lecture Social media marketing is designed to provide an introduction to global digital trends and overall paradigm shift in communication. It puts social media into the context of the other online marketing media channels and specifies its role in it. The special focus is on social networks as one specific category of social media and particularly Facebook as the most popular one. We will talk about algorithms which decides what users see in their newsfeed and how marketers can use this knowledge when designing campaigns or maintain the social media presence of a brand.

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Rainer Stollhoff

Rainer Stollhoff

stollhoff[at]th-wildau.de

Department of Business, Computing, Law, Technical University of Applied Sciences in Wildau, Germany
https://en.th-wildau.de/
Professor for Business Mathematics and Statistics with a research/teaching focus on Game Theory, Public Finance, Risk Management, Machine Learning / Artificial Intelligence, Cognitive Neuroscience. Professional expertise in quantitative analysis and advising high-level decisionmakers.

Decision theory and strategic games
Starting from abstract theory students will interactively explore different settings for strategic decision making and discuss commonly held assumptions about rational vs. altruistic behaviour. A focal point of the discussion will be, whether they pertain to specific cultural values or norms or whether they are indeed universal. The students will learn not only to derive an analytical treatment of specific decisions but also question assumptions on human behaviour commonly held to be universal in their nature i.e. independent of the cultural background of the persons involved.

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Pascal Ricordel

Pascal Ricordel

pascal.ricordel[at]univ-lehavre.fr

Department of Business and Administration Management, Université Le Havre Normandie.
https://www.univ-lehavre.fr/
Associate Professor in Economics with a research focus on Urban and Regional policy in a competitive framework and on Corporate financial Performance sustainability

Inclusive capitalism
Attending a seminar format, participants are going to deal with 3 successive issues.

Issue 1: Why do we need inclusive capitalism? Is approached the nature of capitalism, capitalism through the age, concerns with capitalism

Issue 2: Is inclusive Capitalism possible?
Is Corporate Social Responsability (CSR) a reality or a myth?
A on live Karl Popper Debate animated by Kelety Faculty Volunter Students with video materials (all provided)

Issue 3: How to capture inclusive capitalism?

Students will be introduced in recent researches on CSR and finance. Through the co-research leads with Melinda Majlath (Obuda University), they will approach research methods and tools.

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Uta Mathis

Uta Mathis

uta.mathis[at]hs-esslingen.de

Dean of the Faculty of Management
University of Applied Sciences Esslingen
https://www.hs-esslingen.de/en/
Professional fields are: Business Process Analysis and optimization: Reduction of Process Times, Interfaces and costs;Business Process Management, Corporate Performance Management; Process Digitalization, Process Mining; Transregional Process Design; Business Models for new Technologies and Services, e.g. New Business Models for Mobility Solutions; Management of Introduction and Optimization of SAP Solutions.

Process Management
Participants see typical Business Processes and main characteristics of Business Processes To get a deeper understanding of the characteristics students build up some business processes with special modeling methods (Swim Lane, EPC) and tools (ARIS, VISIO).They learn classical process performance indicators and use them to evaluate some given business processexamples.
In the next part they learn a pattern of process landscapes for entire enterprises. Then participants learn an Business Proces Reenginering approach to build up process landscapes top down and on the other hand they learn steps to build up process landscapes with Business Process Optimization (BPO) approaches bottom up. With this basic knowledge students are able to develop process automation and digitalization approaches and create process intelligence solutions.

Introduction into SAP
Participants learn the functionality and structure of standard business software like SAP. They should understand the necessary phases and tasks and the correct order of standard software implementation. In SAP they get to know some examples of functionality of standard software and see some possibilities of customization of SAP. They should get an idea about the variations and the complexity to calibrate processes with SAP. SAP supports a lot of business processes. They should gain an insight into some of these business processes. In this context they see the method of business process modelling with Event Driven process Chains (EPC).

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Juergen Legler

Juergen Legler

juergen.legler[at]jade-hs.de

Dept. of Engineering, Jade University of Appiled Sciences, Wilhelmshaven
https://www.jade-hs.de/en/
Prof. Dr. Ing. Juergen Legler received the diploma and PH.D. degrees in Precision Engineering from Technical University Dresden. After several years of industrial activities he became Professor for Mechanical Design in Precision Engineering at Jade University of Applied Sciences in Wilhelmshaven.
He is coordinator for the studies of Mechatronics, Biomedical Devices and Maritime Technologies at the Department of Engineering. He has been the departmental coordinator of Biomedical Summer Schools in Wilhelmshaven since 2009.
Tolerances and Fits – Introduction to Geometrical Product Specification
For students at basic level of mechanical design (Mechatronics and related studies, Mechanical Engineering). Accuracy in mechanical production is a basic requirement in Precision Engineering. Tolerances are used to define permissible deviations. The lecture gives an introduction to geometrical product specification in theory and practical use. Principles of measurement for dimensions, surface and form and position, errors in measurement and their avoidance will be discussed. The lecture continues with an overview of fits and the assembly of more complex mechanical structures. Finally an introduction to methods for calculating tolerance chains will be presented.

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Olena Kuzmicheva

Olena Kuzmicheva

olena.kuzmicheva[at]jade-hs.de

Dept. of Engineering, Jade University of Applied Sciences, Wilhelmshaven
https://www.jade-hs.de/en/
Prof. Dr. Olena Kuzmicheva received the diploma in automation and control from the Dnepropetrovsk State University, Ukraine, in 1999 and Ph.D. degree in Electrotechnical Engineering from the Univer-sity of Bremen, Germany, in 2009. After her Ph.D. studies, she has been a postdoctoral researcher, project manager and lecturer at the Institute of Automation, University of Bremen, and Friedrich-Wilhelm-Bessel-Institute Research Society in Bremen, Germany. Since 2018, she is the professor for robotics at Jade University for Applied Sciences in Wilhelmshaven. Here research interests include service robotics, medical devices for robot assisted rehabilitation and human machine interfaces.

Human Robot Interaction: Introduction to hands-free robot control
Development of assistive robotic devices for persons with motor disabilities is a challenging task. Besides development of autonomous task execution by robotic devices, the problem of robot system control by the user arises, when usual interaction modalities like mouse or joystick cannot be used due to physical restrictions of the person. New modalities become necessary to command the robotic system hands-free.
This lecture addresses different aspects of hands-free control of robots used by persons with motor impairments. Starting with an overall requirement analysis, different types of commands necessary to control robotic systems will be introduced. Several input modalities such as eye tracking, brain computer interfaces or head tracking will be discussed in context of applicability for human robot interaction and hands-free system control with main focus on control of robotic manipulators. An overview of current research directions and open topics closes the classes.

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Manjola Islami

Manjola Islami

manjola.islami[at]uet.edu.al

European University of Tirana, Faculty of Economics, Business and Development
http://uet.edu.al/new/

Graduated in “Bank Financial Management” at Strasbourg University and IEP, France, in 2012. Her first working experiences was in banking system, as Product Management and Commercial Organization specialist at a commercial bank in Tirana, “Société Générale Albania”. Since October 2015, she joined the European University of Tirana staff as assistant lecturer in Economics and Finance Department. She actually teaches, Money and Banking, Introduction to Finance, Corporate Finance and Financial Markets.

Common and preferred stocks valuations.
This topic introduces equity valuation model, the present value models, used to estimate the intrinsic value (fundamental value) of a security. The present value models estimate the intrinsic value of a security as the present value of the future benefits expected (cash expected to be distributed to shareholders) to be received from the security.

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Tatjana Moçka

Tatjana Moçka

tatjana.mocka[at]uet.edu.al

European University of Tirana, Faculty of Economics, Department of Department of Economics and Finance
http://uet.edu.al/new/

Graduated in Finance at “Ismail Qemali” university, Vlora, in 2013. Further, she continued studies in master of science, in Finance at the European University of Tirana. After graduation she joined the staff of European University of Tirana as assistant lecturer at the Department of Finance and Economics.In 2018, started the CFA Program and became a CFA candidate (Level 1 passed). She actually teaches Corporate Finance, Introduction to Finance and Taxation.

Cost of capital
Students will be introduced with the calculation and interpretation of the cost of equity capital using different approaches, cost of debt and the weighted average cost of capital (WACC) of a company. The cost of capital is an important ingredient in both investment decision making by the company’s management and the valuation of the company by investors.

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Sylwia Słupik

Sylwia Słupik

sylwia.slupik[at]post.ue.katowice.pl

University of Economics in Katowice, Faculty of Economics, Department of Social and Economic Policy
https://www.ue.katowice.pl/no_cache/en.html
Sylwia Słupik, PHD, is a graduate of the University of Economics in Katowice, where in 2001, she obtained a diploma in economics with honours (specialization: Social Policy). In 2009, at the University of Economics in Katowice, she defended her doctoral dissertation entitled "Competition in economic infrastructure of Poland", and was awarded a doctorate in economic sciences with distinction. Since 2001, she has been employed at the Department of Social and Economic Policy at the Faculty of Economics at the University of Economics in Katowice, currently working as an Assistant Professor. Sylwia Słupik is currently conducting research on the implementation of energy policy in accordance with sustainable development at the European and national level. She is particularly interested in issues relating to renewable energy, energy efficiency and energy security – both in regional and global terms.

Energy policy of the European Union in the context of economic security
The lecture will address European Union energy policy in relation to how the national security and environmental impacts of energy usage have caused policy changes. The goal of the lecture is to gain an understanding of policies currently in place and to examine the challenges and problems that are associated with the formation of European energy policy. Moreover the aim is to examine the economic, environmental and energy security implications of different policy approaches. The course will involve lecture, discussion, and small group work to explore topics such as energy security as one of the dimensions of international economic security, the potential for greater energy efficiency and the development of renewable energy, development of low-carbon systems, determinants of EU energy security policy, challenges and threats to energy security in the 21st century.

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Adela Danaj

Adela Danaj

adela.danaj[at]uet.edu.al

European University of Tirana, Faculty of Law, Political Science and International Relations
http://uet.edu.al/new/
Assistant lecturer of Political Science at European University of Tirana, where she teaches BA and MA courses in research and design, applied statistics with a topical emphasis in voting behavior, electoral politics, political parties and institutional consolidation in emerging democracies with a particular focus on the Western Balkans and Albania. Mrs. Danaj also serves as the Head of Career and Alumni Relation Office at the European University of Tirana. Adela Danaj, PhD (Candidate) holds a BA Degree (Magna Cum Laude) in Political Science from European University of Tirana and a MA Degree (with Merits) from Central European University, Budapest, Hungary. Recently, she is conducting her doctoral studies at Obuda University, Budapest, Hungary.

The role of Social Capital in Sustainable Economic Development:
The Case of Post-Communist Societies

The sustainable economic development is a precondition for the democratization process of Post-communist CEEC. The composition of the roles and the responsibilities exchanged between the members of the social capital gives a boost to the sustainable economic development. The social capital actors establish their relations based on the common norms and values; by sharing (i) trust and reciprocity among each other; (ii) mutual support; and (iii) participating in the same networks in order to raise their interests. However, this relationship is complex, especially if it is established in an institutionally weak country. Several post-communist countries are considered as emerging democracy that through a strong social capital and sustainable economic development can boost the degree of democratization. The unstable economic development in the post-communist CEEC cases is explained by the absence of the social capital. In order to understand such phenomenon, it is a must to review the literature on social capital. In this case Putnam’s theory is expected to explain the phenomenon, but his theory is developed for the consolidated democracies, not the emerging ones. In this basis, there is a need to utilize a direct application of the Putnam’s theory by producing empirical findings, such as the Index of Social Capital in the post-communist CEEC. Furthermore, it will explore the link between the legacy of the past of CEEC and low Index of Social Capital in CEEC.

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Cigdem Asarkaya

Cigdem Asarkaya

casarkaya[at]ticaret.edu.tr

Istanbul Ticaret University, Faculty of Business Administration, Business Administration Department
https://ticaret.edu.tr/
Graduateed at Middle East Technical University (Bachelor and minor), Otto-von-Guericke University (Master), and Bogazici University (PhD). She has a bank reporting experience of 5 years. After joining academia, she became a teaching assistant at Bilgi University MBA. When finished with her PhD, she was appointed as an Assistant Prof. at Istanbul Ticaret University. For the Spring semester in 2017, she was a visiting researcher (by Tubitak scholarship) at California State University Sacramento. Her areas of interest are Organizational Behavior, and Social Entrepreneurship. She teaches at bachelor, master and PhD levels.

Leadership
Leader–Member Exchange Theory, Transformational Leadership, Authentic Leadership, Followership

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Anna Łupicka

Anna Łupicka

anna.lupicka[at]ue.poznan.pl

Poznań University of Economics and Business, Institute of International Business and Economics, Department of International Supply Chains
https://ue.poznan.pl/en/
Anna Łupicka, associate professor at Poznań University of Economics and Business.
Research topics: supply chain management, knowledge management in organizations, risk management in logistics, psychology in management, logistic competences. Author of several dozen local and international publications. She has participated in many international and national research projects in the field of logistics and supply chains.

Knowledge and risk management in supply chains
The dynamic development of Industry 4.0 is a result of some processes, e.g. internationalisation, development of information technologies, automation of production processes and excessive competition. Demand for special skills will result in job shifts within Industry 4.0. The aim of the lecture is to present the role of competences and knowledge in managing a company and supply chains and how knowledge is converted in organizations. The presented research results indicate the need to develop managerial, social and technical competences.

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Sylwia Konecka

Sylwia Konecka

sylwia.konecka[at]ue.poznan.pl / sylwia.konecka[at]wsl.com.pl

Poznań University of Economics and Business, Institute of International Business and Economics, Department of International Supply Chains
https://ue.poznan.pl/en/
Currently she is working as an assistant professor at the Department of International Supply Chains at the Poznań University of Economics and Business (PUEB). For over 10 years she has been teaching classes in the field of logistics, logistics management, supply chain management, risk in logistics systems, organization and operation of transport, economics of transport. A member of the Polish Logistics Association and the POLRISK Risk Management Association. Member of the Scientific Committee of the National Polish Logistics Olympiad. Contractor of several research projects, participant of many Polish and international conferences or workshops in the field of logistics and supply chain management. Author of over 50 articles in magazines and chapters in monographs and textbooks. (See more: http://ue.poznan.pl/en/university,c13/faculties,c18/faculty-of-management,c20/katedra-logistyki-i-transportu,c3001/staff,c3002/dr-sylwia-konecka,a70347.html)

Knowledge and risk management in supply chains (workshop)
The workshop is about the analysis of transport and warehouse processes disruptions risk including the following fields: Identification of potential disruptions of supply chains (work in groups); Assessment of impact and probability of identified potential disruptions – pre-pare risk matrix (work in groups); Analysis of impact and probability of really identified disruptions in the survey conducted in Polish enterprises (familiarizing students with the results of my own research in this field); Risk options – discussion. Learning methods: Lecture with multimedia presentation, including short educational video materials, solving tasks, discussion.

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Stela Aurelia Toader

Stela Aurelia Toader

toader.stela.aurelia[at]profesor.rau.ro

Romanian-American University, School of Domestic and International Business, Banking and Finance / Finance, Credit and Accounting
http://rau.ro/
Professor at the School of Domestic and International Business, Banking and Finance at the Romanian–American University, Bucharest, Romania, and Member in the Council of this School. My fields of specialization are Public Finance, Corporate Finance and Taxation. I am PhD in Finance, expert accountant, tax consultant and expert EU funds. Also I am evaluator of The Romanian Agency for Quality Assurance in Higher Education, for Finance university programs. My experience in university education is over 20 years.

Taxation – a better understanding on how taxes work
Learning objectives: an understanding of how we apply different taxes rates in order to calculate the sum of money that we have to pay to the government an understanding of what does “the burden of taxation” mean; an appreciation of how different types’ rates affect the equity of taxation system; -a basically understanding of individual income taxes and corporate taxes in Romania vs. Hungary. Content of lecture: Taxation rates – case study; The burden of taxation -- case study Romania-Hungary; Efficiency versus equity in taxation’s field – pros and cons debates between proprotional and progressive taxation; Case study Romania vs. Hungary - individual income taxes and corporate taxes.

An overview of investment appraisal methods
Learning objectives:

  • an understanding of the time value of money and its role on investment appraisal
  • a basically understanding of cash flow estimation
  • familiarity with the four main investment appraisal techniques of payback, accounting rate on return, net present value and internal rate of return
  • an understanding of the reason why discounted cash flow methods are preferred to the traditional techniques
  • an understanding of why net present value is considered to be superior to internal rate of return as an investment appraisal method

Content :

  • The time value of money – introduction
  • Cash flow estimation and other topics in capital budgeting

Investment appraisal techniques (the payback method, the accounting rate on return, the internal rate of return, the net present value) – case study

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Pekka Mytty

Pekka Mytty

pekka.mytty[at]saimia.fi

business administration, management
Saimaa University of Applied Sciences, Lappeenranta, Finland
https://www.saimia.fi

Business Simulation
Business Simulation intensive course with same student group all the time (group total between 12-35 students).
Teaching time 8 hour could be divided into two parts 4 + 4 hours also in different days. Business Simulation teaching needs an IT class with internet access. The Business Simulation model is cloud based and the system is used by Web browser via link: https://www.cesim.com/

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Jukka Sirkiä

Jukka Sirkiä

jukka.sirkia[at]saimia.fi

business administration, management
Saimaa University of Applied Sciences, Lappeenranta, Finland
https://www.saimia.fi

Business Simulation
Business Simulation intensive course with same student group all the time (group total between 12-35 students).
Teaching time 8 hour could be divided into two parts 4 + 4 hours also in different days. Business Simulation teaching needs an IT class with internet access. The Business Simulation model is cloud based and the system is used by Web browser via link: https://www.cesim.com/

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Kaija Arhio

Kaija Arhio

Kaija.Arhio[at]centria.fi

entrepreneurship, entrepreneurship education, SMEs, networking
Centria University of Applied Sciences, Ylivieska, Finland
http://centria.fi

Develop and find your own future Workshop
The workshop is about finding and developing business ideas in teams, including a small scale business idea competition.

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Ksenia Baimakova

Ksenia Baimakova

k.baimakova[at]gmail.com

Entrepreneurship Technologies Institute, State University of Aerospace Instrumentation, Saint-Petersburg, Russia
http://new.guap.ru www.suai.ru

Ksenia Baimakova is senior lecturer at international entrepreneurship chair and deputy of the Director of entrepreneurship technologies institute on international affairs.
She is also PhD student in the Doctoral School of Safety and Security Sciences at Óbuda University in Budapest, Hungary. She teaches: international economics, international economic relations, customs operations, macroeconomics, microeconomics. Her research interests are: international economic relations, cooperation of the countries in the sphere of innovation, economy of EU countries, security issues

Doing business in Russia
This lecture will show students the peculiarities of Russian business. Some words about Russian Federation and stereotypes about country and its people will be given. There will be information about investment climate in Russia, different rankings, what you need to start business in Russia. Also there will be information about relations between business and government, ways of support, taxation. And of course, we will speak about problems of SME in Russia.

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Florin Duma

Florin Duma

florin.duma[at]ubbcluj.ro

entrepreneurship & innovation
Babes-Bolyai University, Cluj-Napoca, Romania
http://ubbcluj.ro

The main steps of a business plan I.
The business plan is an instrument that is essential for any potential entrepreneur (but not only) because is a like a “map” of that potential business and also, like a “passport” for obtaining the necessary financing.

The main steps of a business plan II.
This class intends to explain the students what is a business plan and how is created. During this class we will present the main concepts and the principles used when a business plan is made, either if is designed for a start-up or for a company that intends to expand in a specific area.

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Esmeralda Kadëna

Esmeralda Kadëna

kadena.esmeralda[at]phd.uni-obuda.hu

Doctoral School on Safety and Security Sciences (Biztonságtudományi Doktori Iskola), Óbuda University, Budapest
https://bdi.uni-obuda.hu/
I am second year Ph.D. student (full-time) at Doctoral School on Safety and Security Sciences in Óbuda University. My doctoral research investigates security in smartphones from human behaviour point of view. I am concerned on identifying risks and possible threats in smartphones through gaining insight into users’ perception, awareness and habits of smartphone security. I hold a Master of Science degree in Business Informatics from the European University of Tirana, Albania.

Smartphones and security: new challenges in a connected world / Adoption of BLOCKCHAIN in Mobile Devices: Challenges and Opportunities
The first part of the lecture is about the rapid advancements in technology; the so-called “convenience” to control everything from your smartphone vs security with special emphasis on human factor. Main points: General overview: connected world; Defining smartphones (security); Identifying security challenges and understanding the main threats; Theoretical and practical suggestions. The second part focuses on Blockchain technology and its integration into Mobile Devices. Main points: How does Blockchain work? Characteristics and Cryptocurrencies; Risk challenges; Technical challenges; Integration into Mobile Devices; Benefits and Challenges based on the way it impacts the users experience.

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Entrepreneurial workshop – EntreCOM4All


In this workshop we will introduce our platform for learning about entrepreneurship made in a joint project with our international partners. Our partners are:
  • Universidad Politécnica de Madrid, Spain
  • Confederación Española de Centros de Enseñanza, Spain
  • Materahub, Italy
  • Inova Consultancy United Kingdom

The participants will learn about their entrepreneurial competencies, will find ways and new resources for learning. Our goal is to give a helping hand for everybody who wants to learn.

EntreCOM4All
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